People

Rob Birtles

Partner

Location
London (City)

Contact Rob
T: +44 (0)20 7653 6829
E: rbirtles@geraldeve.com

Rob is a Partner in our hotel department based in the City and heads the hotels rating team. He provides specialist business rates advice to the hotel sector, focussing 100% of his time on hotel business rates.

Rob comes with 30 years’ rating experience having previously been in charge of the Specialist Licensed and Leisure team at the Government’s Valuation Office Agency. His team set the Rateable Values of the majority of Licensed and Leisure properties throughout London and the South East. Rob was also one of the few members of the Licensed and Leisure Panel that coordinated the rates valuation of all the Licensed and Leisure classes throughout the country.

Rob acts on behalf of most of the country’s leading hotel operators such as 45 Park Lane, Athenaeum, Café Royal, Corinthia, County Hall, Dorchester, Draycott, Grosvenor House, Lanesborough, London Edition, One Aldwych, Royal Garden, Royal Horseguards, Sanderson, Shangri-La, St Martins Lane and The Ned. He also advises the following national UK operators such as the Crowne Plaza / Holiday Inn, Dalata, Four Seasons, Hilton, Malmaison Du Vin, Marriott, Morgans, Park Plaza, Delta / Qhotels, Radisson Edwardian, Starwood / Principal Hayley, Thistle Guoman, Topland and Whitbread. Rob is also the retained adviser to the UKHospitality Association.

Hotels are a specialised property type and require a specialist valuer due to the complexities and sensitives in the hotel sector. Rob possesses an intimate knowledge of the hotel rating system and is in the perfect position to advise on business rates issues in this specialist area.