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Rob Birtles



I’m a Partner in our Hotel department based in the City and head up the hotels rating team here at Gerald Eve. I focus 100% of my time on providing specialist business rates advice to the hotel sector. Hotels are a specialised property type and require a specialist valuer due to the complexities and sensitives in the hotel sector. I possess an intimate knowledge of the hotel rating system so am perfectly placed to offer expertise in this area.

I have 30 years rating experience having previously been in charge of the Specialist Licensed and Leisure team at the Government’s Valuation Office Agency. My team set the Rateable Values of the majority of Licensed and Leisure properties throughout London and the South East.  I was one of the few members of the Licensed and Leisure Panel that coordinated the rates valuation of all the Licensed and Leisure classes throughout the country.


I act on behalf of most of the country’s leading hotel operators such as 45 Park Lane, Café Royal, Celtic Manor, Chewton Glen, Cliveden, Corinthia, Dorchester, Grosvenor House, Lanesborough, London Edition, One Aldwych, Peninsula, Royal Garden, Royal Horseguards, Sanderson, St Martins Lane and The Ned. I also advise national UK operators such as Clermont, Crowne Plaza / Holiday Inn, Dalata, Delta, Four Seasons, Hilton, IHG, Malmaison Du Vin, Marriott, Park Plaza, Edwardian, De Vere / Principal Hayley, Whitbread.  I am also the retained adviser to UKHospitality Association.

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